#1 Shopify BFCM Email/SMS Calendar (My EXACT plan)

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Please DO NOT FALL into the following common traps with BFCM this year as I see them happening quite frequently with ECommerce business owners:

Not having a plan!

Relying solely on Facebook ads, this won’t get you too far.

Relying solely on email/SMS to make sales.

With this in mind, I’m giving all eCommerce business owners a complete guided plan on how to make the most of BFCM. You can access my EXACT BFCM email/SMS calendar and have the whole campaign ready for action, by Taking Action and Getting Started Now:

Shopify BFCM Email/SMS Calendar

There are dozens of ECommerce Agency and growth hacking companies that collect your customer’s data, then later on, sell this data to other eCommerce companies, because they want a piece of the pie too. Just look at who you’re hiring, I bet they’re selling your customers to other eCom store owners.

#2 Give your employees a pay increase so they enjoy BFCM and take some stress off them

This BFCM, how about you give your employees a pay raise, so they enjoy BFCM and take some stress off your customers and themselves, instead of getting angry at them whilst rushing orders out.

#3 Get your suppliers and anyone who’s being difficult on board

Make sure you get your suppliers and anyone else who’s being difficult, talking. You need as much help with BFCM as possible.

#4 Don’t forget Facebook Messenger, they love BFCM

What do people use when they want to buy a product?

They go on Facebook Messenger and choose the product they need, and they buy it.

And guess what, BFCM could be a goldmine for you, your customers and Facebook Messenger, so don’t forget about them.

You can sue Facebook Messenger for all of their hard work by my fastest growing eCommerce Facebook Messenger Chatbot tool, eCom Conversions. You can do this by:

Complete this, and you’re ready to go.

#5 Optimize your site for speed, it’s BFCM, so this is VITAL

Speed is very important, especially for BFCM, as times Internet speeds slow down, because of every website raging for attention, so here’s what to do:

Optimize your website for speed and test with Google’s Mobile Speed test. If your site is under 50, it’s good, If it’s over, I’d skip to the Website Speed Optimization section below to increase speed.

#6 Multiple Options like barstool, you need multiple options

If your product goes out of stock, I’d highly recommend you offer alternative products, to boost sales and keep your customers happy.

Like everybody knows, people don’t mind spending more money on anything if the original product goes out of stock, it’s what eCommerce companies like Barstoolsports.com do all the time: You look at their website, and you get multiple choices for your home and office needs. This way, even if one item is out of stock, you have other alternative choices. And this also works for BFCM, because people never have only 1 thing on their Christmas wishlists.

#7 Don’t use popups, this decreases your sales, Christmas or not

There are a lot of falling i with Christmas, one of which is popups, that convert so well. But the truth is when you use popup forms, they drastically decrease your website’s conversion rate, decrease the closing rate and leave a very bad impression of your store, whether it’s BFCM or not.

Instead of employing popups, you can use Icons so more visitors make a purchase, in this BFCM 2021, you can use SocialTriggers First Order Offer instead of popups, and your conversion rate will improve by 5%. How do they get it?

To get people to make a purchase:

They show getting started offers of your products in the tabs of the browser.

In any case, when visitors land on behalf of your website, the followingsocialtriggers offer makes them feel welcome and fills them with excitement.

This is because their technology is available for 10% of visitors only, so your offer becomes very special for visitors.

Plus, most of them have only 1 tab open when you land on the website, so the next time you visit the site, your offers will appear there.

This means customers will get your offers every time they visit your website, so BFCM 2021, your conversion rate will be Skyrocketing.

#8 Ship s fast as possible

When it comes to BFCM, customers will always choose to go with a seller that ships faster than the seller that ships slowly.

Make sure you ship products fast, which takes very little time, but the money you pay forExpress shipping is very costly, which is why most eCommerce business owners want to avoid it.

To reduce and optimize your use of a shipping agent, you can follow these steps below:

Change the structure and design of your products. Make them smaller, lighter and even deliver them in an envelope.

Purchase products in smaller batches.

Change your store’s location closer to your nearest shipping agency.

According to our research about 2 in 3 shoppers stated Delivery time is vitally important when purchasing online, followed by “How my order arrives or where it’s stored”.

#9 Review your Refund and Return Policy

With BFCM being around the corner, there is always a higher influence on Merchants who aim to generate revenue and sales quickly, rather than having quality products.

This is why I’m highlighting the need for every eCommerce business owner to review their Return & Refund policy before sending their products out and delivering their products, but I know it takes a lot of time, which is scarce when running an eCommerce store, which is why I recommend these methods below while you’re writing your Return Policy, preferably:

Make a return shipping label of your Return Policy by following this guide. This way, you don’t have to wait for your Refund approval to receive your refund. You can read the full guide here:

Adopt a return policy because this way, you can have a trustable return policy. How does it work?

At the top left returns section, you get to choose how many days customers can return the items, you will only accept new items and so on, think, and be creative.

After filling in your details, you can choose if you want to offer free delivery or if your customers have to pay a delivery fee, and also choose your refund method and if you want to provide a full refund if they want to return the items, then you can add a Refund Policy template that is based on your desired requirements and the approval process is automated.

#10 Use persuasion psychology tactics

When people are questioned, generally only responsible and trustworthy people are trying to persuade you.

This tactic of persuasion psychology is called Social Proof, and it’s used by all types of onlineNichebusiness owners, and retailers, eCommerce stores and websites, including myself and every other famous ecommerce website you’ve ever heard.

Having said this, we seem to follow our social circle, which never fails to do this, I have this friend, he’s a celeb, very well-known and popular influencer (the great Gary V), and he thinks that an Instagram follower is worth a dollar to him. You see, Gary V is so well-known he can get thousands if spend that much on Instagram ads.

But here’s something you’re not thinking about, if Gary V asks/recommends to you and he says something, you contribute very little to this, and so you contribute very little to his account. And guess what, people are the same.

Social Proof is significant, especially when people are very popular. Think of it, think about someone who looks like the Kardashians. They are very famous and well-known, they get lots of free stuff, free Clothes, free products, make-up and so on, which is why what they say keep using, it’s because they’re really famous, and people use this, because there’s no delivery fee, and not waiting for anything, and its real-time when people are engaging with that.

For example: An Instagram influencer has 2 million followers, and they’re simply talking about, you would rather ask them to talk about you than go to a local or any other internet retailer, (the store will take time to get all their stuff ready, it’s time-consuming and expensive, which is why I’m advising this, to do a live stream, so live stream it and then sell your products, strategic action is needed here).

An important note was that in an Instagram story, don’t say to a friend “Buy my new product”, you want an influencer, also if they don’t want to because they don’t want to sell friends, do an Instagram story andon a talk to their followers, they are buying their products and they are selling the

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