STOP COMPETING with other SOAP BUSINESSES – SUPPORT them instead! | vlogmas day 18
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In this Vlogmas Day 18 video, I’m talking about the importance of supporting, rather than competing with other soap businesses.
As a soap business owner, it’s natural to want to compete to gain market share and customers — but this doesn’t help anyone. In a competitive environment, all businesses suffer and customers rarely get the best deals.
Instead of competing with each other, let’s support each other! Start by really getting to know the other soap makers in your area — or even around the world. Follow them on social media, and interact with them. Share kind words and constructive advice and help each other out when you can.
The same idea applies to your customers. Rather than competing to get sales, build relationships. Get to know your customers, and they will come back and support your business over and over again.
At the end of the day, we can all benefit from healthy collaboration, mutual support, and genuine relationships. So let’s put competition aside and work together to create a thriving soap business community for everyone!
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