How to Increase Speed of Shopify Store For Free (2023) | Shopify Page Speed Optimization

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Optimize your images: This is one of the quickest and easiest ways to increase the speed of your Shopify store for free. Use an image optimization tool to reduce the file size of all product images, banners, and other visuals so they load faster.
Enable compression: Compression increases the speed of your page by reducing the size of the files sent from your server to your visitors’ browsers. Minify HTML, JavaScript, and CSS files to reduce their size with an automated tool like Gulp.
Deactivate unnecessary apps: Unused apps can often slow down your store, so take a look through your app list and delete any unnecessary ones.
Reduce redirects: Too many redirects on your site can slow it down, so try to limit them. If you have to redirect a page, use the permanent version—a 301 redirect—instead of a 302 or 307.
Use a content delivery network (CDN): A CDN caches content and distributes it around the world, so visitors don’t have to load content from your web server.
Invest in better hosting: If your store is on a shared hosting plan and your site speed is still not ideal, you may need to upgrade to VPS or dedicated hosting.
Use lazy loading: With lazy loading, images are only loaded when they are visible on the page, rather than loading all of them at once. This reduces page size and loading time.
Minimize HTTP requests: A single HTTP request can take as much as 500 milliseconds to complete, so reducing the number of requests can have a significant effect on loading speed.
Take advantage of caching: Enable caching to improve the speed of your store by storing recently accessed webpages in the user’s browser so they don’t have to be downloaded every time.
Reduce the number of third-party scripts: When you use third-party scripts—such as Google Analytics or Facebook Pixel—it can slow down your load times. Remove any unnecessary third-party scripts to improve performance.